Marketing Advisor – Healthcare Recruitment & Retention

Job title: Marketing Advisor – Healthcare Recruitment & Retention

Company: IWK Health Centre

Job description: Req ID: 185320
Location: Flexible within the Province
Department: People Services & Medical Affairs
Type of Employment: Permanent Full-time (X2)
Non-Union Position
Posting Closing Date: 9-Aug-24Nova Scotia Health is the largest provider of health services in Nova Scotia, with some specialized services also offered to clients throughout Atlantic Canada. We’re on a mission to achieve excellence in health, healing, and learning through working together, which is reflected in the hospitals, health centres, and community-based programs we operate across the province. Our passionate team of professionals provides a variety of high-quality inpatient and outpatient services including academic, tertiary, and quaternary care, as well as continuing care, primary health care, public health, and mental health and addictions. Join a diverse team of innovators, collaborators, and creative thinkers today.Nova Scotia Health employs professionals in all corners of our beautiful province. We believe there’s a place here for everyone to call home, from vibrant cities with exuberant nightlife to quaint towns with picturesque trails. The work-life balance that comes with a Nova Scotia Health role means you’ll have the time to explore, discover, and participate in that coveted Atlantic lifestyle. Visit us today and check out to see why more people from across the globe are moving here.About the OpportunityReporting to the Marketing Manager, Healthcare Recruitment and Retention, we are seeking talented and experienced marketing professionals to join our healthcare recruitment team. As the Marketing Advisor, you will play a pivotal role in executing strategic marketing initiatives to attract talent to Nova Scotia Health. This is a unique opportunity to make a significant impact in the healthcare recruitment industry, contribute to the growth and success of our organization, and improve access and delivery of health care in our province.Responsibilities

• Execute marketing strategies to promote our healthcare recruitment and retention initiatives through paid, owned, earned, and shared media.
• Monitor, evaluate, and report on campaign performance through data analysis and identify key campaign trends and insights to inform future strategies.
• Collaborate with Healthcare Recruitment teams to develop engaging materials that support lead nurturing activities (presentations, email campaigns, proposals, ads, etc.)
• Engage with Healthcare Recruitment team to develop and design event materials (tradeshow kit, brochures, signage, etc.)
• Team up with Healthcare Recruitment team to develop innovative attraction activities for events, conferences, and job fairs.
• Manage website content using Drupal content management system.
• Social media content development and scheduling in collaboration with team members and partners.
• Own the development of compelling and relevant content for digital and traditional channels, including strategizing, designing, writing, and deploying.

About YouWe would love to hear from you if you have the following:

• Undergraduate degree and/or post-secondary study in marketing, advertising, digital communications, or a related field, or equivalent combination of education, training, and experience.
• Certification in digital marketing, inbound marketing, social media advertising, graphic design, Google Analytics, or other relevant areas is considered an asset.
• Three to five years of relevant experience in marketing.
• Video Production and editing experience is an asset.
• Proven experience using Adobe Creative Suite (Photoshop, InDesign, and Illustrator), Canva, and email marketing tools such as Constant Contact
• Experience in events management and support.
• Comfortable with web content management systems and understanding of basic HTML and CSS.
• Skilled in using Google AdWords, Meta Ads Manager, and LinkedIn Ads.
• Solid understanding of using Google Analytics and other digital tools to report on campaigns.
• Experience in contact management solutions and working with CRMs.
• Enjoy writing and editing content.
• Experience with planning and developing editorial content and newsletters.
• Detail-oriented and able to take direction to bring compelling pieces to life.
• Ability to work collaboratively in a fast-paced environment.
• Ability to negotiate complex issues or difficult scenarios within a fast-paced healthcare environment.

Please ensure your resume is up to date and includes all relevant education, experience, training, and certifications.HoursPermanent Full-time Positions; 75 hours bi-weeklyCompensation and BenefitsSalary is currently under review.Successful candidates may be eligible for our benefits package which includes health, dental, travel, long-term disability, and life insurance coverage as well as a defined benefit pension plan.Once You’ve AppliedThank you for your interest in this position. Only those applicants selected for an interview will be contacted.Nova Scotia Health is committed to being a workforce that is free of discrimination, values diversity, and is representative, at all job levels, of the people we serve. We encourage all qualified applicants who self-identify as Indigenous, Black/African Nova Scotian, Persons of Colour, Foreign Nationals/Newcomers, Persons with Disabilities, 2SLGBTQIA+ to apply and self-identify.

Expected salary:

Location: Halifax, NS

Job date: Sat, 27 Jul 2024 22:03:13 GMT

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