Senior Marketing & Communications Specialist

Job title: Senior Marketing & Communications Specialist

Company: Vector Construction

Job description: Vector Corrosion Technologies is the market leader in corrosion protection products for reinforced concrete structures. We’re looking to hire a Senior Marketing & Communications Specialist to join our small but dynamic marketing team and help drive our marketing efforts to new heights.As a key player in Vector Corrosion’s marketing team, the Senior Marketing & Communications Specialist leads in developing and executing top-notch marketing and communication strategies. This role is pivotal in boosting Vector’s brand visibility, increasing customer engagement, and supporting Vector’s overall business goals by handling the details of our comprehensive marketing plan.The ideal candidate will be a self-starter with a technical, entrepreneurial, and strategic mindset, excellent time management and communication skills, and a proven track record in successfully managing marketing and communication initiatives. Preference will be given to applicants with MS Dynamics Marketing and/or engineering/construction experience. This role does not involve the management of people.Duties and Accountabilities:

• Build and grow the Vector Corrosion Technologies brand and range of products.
• Share Vector’s story and develop polished, technical marketing content aimed at engaging specific segments of the Vector Corrosion Technologies audience.
• Support sales and marketing initiatives by developing polished and modern technical content and product initiatives, such as technical data sheets, specification documents, case studies, blogs, white papers, video and animation development, email/newsletters, and landing pages.
• Maintain an intimate understanding of Vector’s product catalog to communicate the value and benefits of Vector’s offerings to target audiences clearly and compellingly.
• Optimize digital communication efforts across email, website, Shopify, SEO, PPC, and other channels.
• Build beneficial relationships with external providers, such as web and graphic design companies, photographers and videographers, merchandise suppliers, and technology service firms.
• Track the performance of marketing initiatives and monitor return on investment.
• Provide technical content development that supports marketing and sales initiatives.
• Manage and report on campaign metrics from analytics channels such as Google Analytics, Google Ads, and Shopify.
• Develop monthly reports, including data from Google, LinkedIn, Facebook, and MS Dynamics CRM, to evaluate the effectiveness of our marketing efforts.

Requirements

• Bachelor’s Degree or certificate in Marketing, Communications, Advertising or another relevant field.
• 5 years of demonstrated marketing/communications experience.
• Proven experience in the development and implementation of marketing campaigns and digital marketing, website design, and the use of marketing analytics software (Google).
• Knowledge of current trends in digital marketing, data analytics, and social media.
• Proficient in English with strong copywriting and editing skills.
• Experience in B2B marketing, such as construction, engineering, and architecture.
• Candidates with Experience in MS Dynamics Marketing (Real-Time Journeys/Outbound Marketing).
• Some travel may be required.
• To be successful in this role you would have to be an enthusiastic, collaborative and detail-oriented person, with interest for science, sustainability and storytelling.

Benefits

• Great corporate culture, comprehensive and employee-focused benefits, including health, dental and vision care.
• Competitive Pay package with bonus incentives.
• Free parking at our corporate office, which is located in the south end of Winnipeg.
• Flex time and periodic remote work are also supported.
• Eligible for Vector’s shared employee matching pension plan.
• Employee training, development, and advancement opportunities within the company.

For the 11th year in a row, we are a Platinum Member of Canada’s Best Managed Companies.From humble beginnings to a made-in-Manitoba global success story, Vector Corrosion Technologies has played a role in saving structures from Indiana to Indonesia. We’re the top supplier of corrosion mitigation technologies for reinforced concrete, and we continue to push the industry forward with innovative approaches that extend the life of concrete structures.Vector Corrosion Technologies is an Equal Opportunity Employer.Please note: We are not accepting resumes from Staffing Agencies or any other staffing-related firms.With scamming/false job advertisements on the rise, Vector urges all applicants to exercise caution when applying for jobs. In some instances, scammers may ask candidates to pay a fee to submit an application, pay for equipment, or share bank account information in order to receive a gift. Our recruitment process takes place by phone, via Microsoft Teams, or in person. If something feels off about your interactions, we encourage you to suspend or cease communications. If you are unsure of the legitimacy of a communication you have received, please reach out to us through our company website: vector-construction.com under the “contact us” section. Vector is not responsible for any claims, losses, damages, or expenses resulting from scammers.

Expected salary:

Location: Winnipeg, MB

Job date: Tue, 20 Aug 2024 22:53:39 GMT

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